6/11/2023 0 Comments Threat of new entrantsshould create entry barriers for all the three types of entrants to eliminate competition. The three types of entrants that the firm will face are new competitors in the sector that look for priority placement on search engines, existing firms in the sector that decide to venture into active organic search, and existing businesses that increase their investment in SEO marketing. In response to this threat, the company should conduct continuous competitive intelligence and keyword research to bolster the effects of SEO strategy (Ziakis, Vlachopoulou, Kyrkoudis, & Karagkiozidou, 2019). In line with its aim of increasing online presence to attract more potential customers, unbranded keywords from Variety Design Center Inc.’s SEO strategy will continually face the threat of new entrants competing to appear first on search engines.
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